I'm a software engineer in the eastern United States. I run Northcode Studio, a one-person shop that builds websites, automations, and custom software for businesses that want outcomes instead of a tech lecture.
The studio started with websites: fast, custom-built, engineered to get found by Google and, increasingly, by AI engines like ChatGPT and Perplexity. Then clients kept asking the bigger question: can you make this whole process run itself? So automation and custom software became the other two-thirds of the business.
Between client work I build my own products. Shipr, a real-time logistics platform, is the flagship: four apps, one monorepo, dispatchers to drivers. ORBITAL tracks satellites live in your browser. WreckedLeads turns photos of crashed cars into instant estimates for body shops. DealerScope audits dealership SEO every month and writes the report itself. The full list is on the work page, and it keeps growing.
The honest answer to "how does one person ship all that?" is that I work like a shop foreman with a crew of AI agents. They handle the repetitive parts: scaffolding, testing, auditing, drafting. I direct, review, and own every line that ships. That system is also what I'm selling: when you hire the studio, you get the same machinery pointed at your problem.
The rules I don't break.
Founder-direct
You talk to the person who builds it. Nothing gets lost in a handoff, because there isn't one.
Outcomes first
I measure in hours saved, leads answered, and rankings earned, not in features shipped or hours billed.
No spaghetti
Real engineering on a stack you own. Nothing held hostage in a no-code platform you can never leave.
Speed is a feature
Most sites ship inside two weeks and automation pilots land just as fast, because waiting is its own cost.
Currently exploring.
The studio runs on curiosity. These are the open questions on my bench right now.
Coding by voice from the car
An iOS experiment that lets me hold real, tool-running coding conversations with Claude through the car speakers. Destructive commands wait for a spoken yes.
AI-written training plans
A personal app that fuses my WHOOP recovery data with Strava workouts and has Claude write each week's training plan. The sports science lives in the prompt.
Getting small businesses cited by AI
Tooling that audits and rewrites sites so AI engines quote them: structured data, llms.txt, and copy that reads like an answer. The next decade of search, basically.